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DRIVING: that's what it's ALL ABOUT! A blog and website for automotive driving enthusiasts, featuring my interests as I see them: news and opinion about manufacturers of interest, significant enthusiast cars, and driving them hard and well.

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Friday, January 05, 2007  

 S2000 sales for December: writing is on the wall
 

A picture named s2000-dec.jpgThe final numbers are in for December, and thus the year. It is not a good story... S2000 sales are down 19.9% from December 2005; and 19.1% from the year of 2005.

I'll remind readers that Motoatsu Shiraishi, Honda’s chairman of research and development, said in October 2005:  "The S2000 has not been a success for us... It was offered only with a manual gearbox and this limited its appeal in many markets." Shiraishi hinted that its successor would have to offer paddle-shift gearchanges and other options to broaden their appeal. 

Given the poor sales, and the apparent lack of support from Honda R&D, the writing is on the wall for the make-no-compromise approach of the current S2000. We know there wil be a successor, but also that it will lose the sharp edge.


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