Here's a new way to explore the Honda of Japan S2000 site - the new Microsoft Live Translator tool. You'll see some issues with SSL pages, and Flash pages, but by and large it works. Translations end up in pigeon English of course, but the meaning and intent is clear.
Also clear is the fact that Honda sells and markets this car very differently in Japan... to true driving enthusiasts. Look at the forums, the track days, the driving instruction, owner's talk, Q&A. Compare that to the US site, which doesn't offer anything of the spirit of the car the designers intended.
This is one reason why the S2000 is in decline in the North American market... Honda is not helping potential buyers understand the original purpose of the car. Some of the American car magazines get it, and it remains a perennial favorite, but given the terrible sales decline it's clear that the original spirit which is alive and well in Japan is dying over here. The CR is the last gasp and I believe that most dealers won't understand what's it for or how to sell it (and whom not to sell it to).
Your homework assignment: sign up for the email newsletter for the Type S (their CR model).
Continue at link. Note - you must right-click and open the translation site in it's own window or tab. If you don't pick up the URL to translate it's http://www.honda.co.jp/S2000/SP/
Image: 2008 JDM S2000 Type S
