
Winding Road reports that a study by CNW Marketing Research has found that Ford dealer sales people mistakenly still refer to the Taurus as the Five Hundred twenty percent of the time.
It just staggers my mind that these salespeople could be so stupid. This is one of the most important changes Ford has made this year and they don't even know the proper name for it. And if they don't know the name of the product, what do they know about it's attributes? Even less. This is yet another reason why Ford dealers are in such trouble. And therefore Ford itself.
Continue to Winding Road at the link above.