Pietro Gorlier, President and CEO of Mopar, and Ralph Gilles, President and CEO of Dodge introduced the “Mopar ’10” this morning, a special edition 2010 Dodge Challenger. Only 500 will be built, all in black, with accents in Mopar Blue, Red, or Silver. A new cold air intake provides additional power, and a new handling pack with front and rear shock tower braces contribute to handling precision. Both manual and automatic transmissions will be available. The engine is the standard 5.7 R/T Hemi, not the SRT engine. Price is $38,000 for the automatic, $39,000 for the manual.
Our take on this announcement: it’s about time. As we blogged a couple of weeks ago, there has been no Challenger news for enthusiasts in several months. This announcement and availability in August show that there is some passion for the car left inside the new Chrysler. And while we know the 2011 Challenger gets a new V-6, it’s a competitive engine in a non-competitive and far too heavy chassis that does not have the dynamics of the Mustang or Camaro. The 2011 Hemi 5.7 liter engine is essentially unchanged – although perhaps (it wasn’t said) that car will get the cold air option from this special edition.
So news like this is timely and will be appreciated by Mopar fans. Dodge video and press image follow.
Note the special “Mopar” logo in the video – this may be the start of a branding campaign much like BMW’s “M” or Ford’s “SVT”. There are also numerous small details that make this Challenger very special.
References on DrivingEnthusiast.net:
- Challenger Image Gallery: http://www.drivingenthusiast.net/sec-blog/?page_id=7180
- Website section: http://www.drivingenthusiast.net/sec-FCA/index.html (very high res images available)
- Challenger Blog: http://www.drivingenthusiast.net/sec-blog/?cat=59
- Challenger RSS feed: http://www.drivingenthusiast.net/sec-blog/?feed=rss2&cat=59