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Mitsubishi Lancer Evolution sales up 46.4% from March 2011

by DrivingEnthusiast

Great news for Evo fans: after several grim years for Mitsubishi in North America, and after Mitsubishi announced that the Evo as we know it will be made into some sort of “green” flagship in the future, Lancer Evolution sales have posted a huge increase this month and this year.

Let’s hope that Mitsubishi now better understands the potential of a performance flagship such as the Evo. At one point in time this excellent chassis was even going to be used for a larger 4-door luxury sedan,  as well as a smaller 2-door sports coupe. Both were cancelled due to lack of funding.

And let’s hope that Mitsubishi understands the necessity of keeping the Evo updated and current. Direct Injection would go a long way towards realizing the full performance potential of the current Evo – a would also go a long way towards improving it’s poor gas mileage.

Be sure to follow our Evo category here on the DrivingEnthusiast blog as well as our extensive website section dedicated to the Evo. We’ve got all kinds of images and press releases from all the different years of the Evo, particularly the current Evo X.

Mitsubishi Press Release follows:

Mitsubishi Motors Reports Record Outlander Sport Sales in March

CYPRESS, Calif., April 3, 2012 /PRNewswire/ — Mitsubishi Motors North America (MMNA) today reported March 2012 sales, including 1,634 sales of the Outlander Sport CUV.  This marks the largest number of Outlander Sport sales in a single month since the model was introduced in October 2010, exceeding the previous high (July 2011) by 4.6 percent.

“We’re pleased that U.S. consumers are choosing our fuel-efficient and stylish Outlander Sport in record numbers,” said MMNA President & CEO Yoichi Yokozawa.  “We’re looking forward with excitement to the beginning of domestic production of the Outlander Sport – now our most popular model – in Normal, Illinois, in July.”

This weekend at the New York International Auto Show, consumers will get their first look at the 2013 Outlander Sport to be manufactured in Normal.

“For several more months, year-versus-year sales statistics will continue to be impacted by our models whose production was completed last summer.  However, our future lies in products like the Outlander Sport and the all-electric Mitsubishi i.  In the month of March, U.S. sales of Mitsubishi i began in an additional 9 states for a total of 13 states.  The vehicle is currently available to test drive at participating dealerships in other states, and will be available for sale nationwide by this summer,” Yokozawa added.

March sales details include:

  • Outlander Sport sales were up 17.3 percent compared to March 2011 and are up 10.1 percent year to date.
  • Lancer Evolution sales increased 46.4 percent compared to the same month a year ago, and are up 38.0 percent for the year.
  • Overall Mitsubishi sales for March 2012 were 7,160, which is 5.3 percent below sales of March 2011.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, sales and marketing operations for Mitsubishi Motors in the United States.  MMNA sells cars and light trucks through a network of approximately 400 dealers.

SOURCE Mitsubishi Motors North America

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