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Infiniti expands F1 team sponsorship

by DrivingEnthusiast

Infiniti Press Release follows:

New for 2013 – Infiniti Red Bull Racing

  • Triple Constructors’ World Champions to become known as “INFINITI RED BULL RACING”
  • Infiniti to become a major Technical Partner, deepening collaboration on engineering and development projects
  • Infiniti joins Alliance partner Renault, official engine supplier to Red Bull Racing

SAO PAULO, Brazil – Infiniti and Red Bull Racing, the three-time FIA Formula One Constructors’ World Champion, today announced a comprehensive extension of their partnership originally established in March 2011.  The partnership will involve the team name changing to INFINITI RED BULL RACING and Infiniti named as the major technical partner starting with the 2013 Formula One season.

Johan de Nysschen, President of Infiniti, commented, “While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing.  As title partner, INFINITI RED BULL RACING will help us garner even more worldwide exposure for our brand, products and technology.”

Red Bull Racing’s Team Principal Christian Horner stated, “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One very effectively and has become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”

The enhanced partnership, starting in 2013 and initially carrying through to end of the 2016 season will see a number of new technology initiatives.  Adrian Newey, Red Bull Racing’s Chief Technical Officer also welcomed the long-term nature of the agreement. “Formula One presents immense design and engineering challenges on a daily basis.  Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”

About Infiniti
Infiniti, the premium automotive brand, reflects its brand promise “Inspired Performance” with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership.

Infiniti was launched in 1989 in the United States.  Infiniti’s global footprint expanded into Canada in 1990, the Middle-East in 1996, Taiwan in 1997, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centers opening in the Ukraine and in one of the world’s fastest growing luxury automotive markets, China. In 2008, Infiniti launched in Western and Central Europe which has added 19 additional markets to-date.  Infiniti is sold globally in 47 markets to-date.

Since May 2012, Infiniti’s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.

Since the 2011 season Infiniti has been a major partner of the Red Bull Racing team and in 2012 the relationship has been deepened with Infiniti featuring even more prominently on the Red Bull Racing RB8 and the overalls of Sebastian Vettel and Mark Webber. Last year Sebastian Vettel was appointed Infiniti’s first ever Global Brand Ambassador.

For the latest news about Infiniti please visit: http://www.infiniti.com/.

For interesting content on Infiniti in Formula One, visit http://www.infiniti-performanceteam.com/blog

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