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Nissan expands NISMO plans and products

by DrivingEnthusiast

2014 Nissan 370Z Nismo  (4)Nissan is aggressively growing its line of aftermarket and factory NISMO parts for its full line of cars, adding the Juke now and the GT-R late in the year the existing 370Z NISMO.

While frankly we can’t see any point whatsoever in promoting the Juke, we’ve driven the NISMO Z and it’s a very well crafted and balanced track-oriented machine. That we can appreciate. And while there aren’t any published specs of the upcoming NISMO GT-R yet, we’re sure that it will be even more finely tuned than the already excellent GT-R.

What we’d like to see next in North America is the line of NISMO parts that is offered in Japan.  Major engine and suspension parts are offered, for a range of current and classic Nissans going back many years.

Nissan press release follows:

VIDEO REPORT: The World is a Race Track for Nissan’s Expanding NISMO Line

NASHVILLE, Tenn. (May 2, 2013) – Nissan’s Motorsports brand, NISMO, is growing and changing beyond the racetrack.

To show off what’s new, Nissan staged a special NISMO event for media at the Nashville Superspeedway. It was an event to provide a glimpse into what is new, and what is coming next.

On site were both the 2013 and 2014 Nissan 370Z NISMO, the JUKE-R, the 2013 Nissan JUKE NISMO, and the 2014 GT-R Track Edition.

As part of the performance line, these cars sport uniform, race-inspired exterior and interior styling. And, enthusiasts will find new features designed specifically for the driver.

“We think the track is a perfect place to showcase NISMO because NISMO is Nissan Motorsports.  It’s the racing, the motor sports heritage that has inspired cars like the new JUKE NISMO, and it’s about bringing that excitement from the track to the street,” said Carl Phillips, chief marketing manager, NISMO and Nissan sports car marketing – Nissan North America.

The first new Nissan production vehicle to get the NISMO treatment, the Juke NISMO, is already on sale in Europe and Japan and launches in the United States in the spring. The 370Z NISMO is now in its second generation in the U.S., with a revised 2014 370Z NISMO set for sale this summer.

Nissan is promising a rapid pace of introduction of even more NISMO models – at least one model every year during the Nissan Power88 period, encompassing the breadth of the Nissan model range. This of course includes the flagship of Nissan’s performance and technology efforts, the Nissan GT-R.

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