Filling on an opinion survey tonight about Audi commercials… don’t know why it came to us but we had fun watching them and then answering the questions.
Here’s two for you to sample. Go full screen, turn up your volume!
The first we had never seen before. We thought it was creative, represented the essence of the brand well, and was humorous. It’s titled “Ahab”.
And the next one had us laughing and clapping for the kid. It’s titled “Big Game”, and that is exactly what he is hunting at his prom:
The final question in the opinion survey was if this was a company we want to do be associated with. The answer is an unqualified “Yes!”.
Audi Press Release follows:
The Countdown Begins: Starting at Midnight Tonight, Vote for How Audi’s Super Bowl Spot Will End
• Audi to let audiences choose the ending of its Super Bowl XLVII spot on YouTube • Voting to take place for 24 hours beginning at 11:59 p.m. Eastern Time on Thurs., Jan. 24 and closing at 11:59 p.m. Eastern Time on Fri., Jan. 25. • Final spot to be revealed online on Saturday, Jan. 26 and will also air during the big game on Super Bowl Sunday
In the spot, viewers will follow a nervous teenage boy as he embarks on one of the most pivotal moments of American adolescence: prom night. With no date and no confidence, the teen is discouraged until his father tosses him the keys to an all-new 2013 Audi S6. With the power of the Audi S6 at his fingertips, the teen is suddenly determined, inspired. When he enters the gymnasium, he heads directly towards the prom queen and kisses her. What happens next is up to the viewer to decide.
“Audi has a long history of experimentation with social media, especially during Super Bowl season,” said Loren Angelo, General Manager of Brand Marketing, Audi of America. “This year, Audi – which is Latin for listen – is listening to our fans, allowing them to take part in the creative process and have a voice in how our spot should end.”
Audi’s Super Bowl spot was created by San Francisco-based Venables Bell & Partners.
Every year, Audi challenges the status quo with a Super Bowl spot that celebrates emotion and individuality. This year, Audi’s ad salutes the unconventional bravery that propels people to take risks and pave their own paths. The spot will feature the 2013 Audi S6 performance sedan – a vehicle that stands for power, confidence and pushing limits.
Proven on the track, Audi’s award-winning and progressive technologies such as TFSI engines and quattro® all-wheel drive inspire the new S6 and provide a driving experience that is engineered for the driver. The S6 is fitted with the 4.0T twin-turbo V8 – delivering 420 horsepower – and is fitted with a seven-speed double clutch S tronic® transmission and cylinder on demand technology. The S6 offers incredible interior design and craftsmanship such as Atlas carbon fiber inlays, diamond-stitched sport seats and the highest levels of technology through the Audi MMI Navigation plus system with Audi connect™.
Last year, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand’s signature LED headlight technology. In 2011, Audi’s “Release the Hounds,” featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” showing how easy being green can be. The brand’s 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand’s first Super Bowl spot delivered a parody of the movie “The Godfather,” signaling that Audi was ready to take on the perceived luxury leaders.
ABOUT AUDI Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies.