Faced with an increasingly competitive and healthy market, and with updates to two older car models a year away, Dodge has had to innovate a new approach to sales. And this one is unique: lease a 2014 model today, and in a year get the newly updated 2015 model at the same lease price.
This deal is both unique and advantageous to the customers. And just in time for tax time!
Chrysler Press Release follows:
Dodge Brand Offers ‘Double-Up’ Program on 2014 Dodge Charger and Challenger
- Get a 2014 Charger or Challenger now; trade to a 2015 Charger or Challenger and keep the same payment
- Innovative, industry-exclusive lease program offered through end of August 2014
- No additional down payment required on eligible 2015 models
- Flexibility to choose a Charger or Challenger now and switch to the other model later
- Augmented reality App coming in May; experience 2015 Charger and Challenger on tablets and mobile devices
New 2015 Dodge Charger and Dodge Challenger muscle cars are coming later this year, but there is no need to wait to get into one of these performance icons.The Dodge brand has crafted the “Double-Up” program for Charger and Challenger enthusiasts. Eligible customers can lease a 2014 Charger or Challenger for 12 months, and leave the dealership with a guarantee that when they return in a year and follow program rules they will have the same lease payment on a new 2015 Charger or Challenger.Customers can take advantage of this innovative program now through the end of August 2014.
“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”
Both the Charger and Challenger were strong sales performers during 2013. Last year, the Charger recorded its best annual sales since 2007, while the Challenger posted its best annual sales ever.
Under this new “Double-Up” program, eligible customers may enter into a 12-month lease for a 2014 Charger (excluding Charger SE and Charger SRT) or a 2014 Challenger (excluding Challenger SRT).
When their 12-month lease is up these eligible customers who follow program rules are guaranteed the same lease payment on a 36-month lease, with no additional down payment, on select all-new 2015 Charger or Challenger models. Customers may lease any 2015 Charger (excluding Charger SE and Charger SRT) and any 2015 Challenger (excluding Challenger SRT). If customers choose to purchase the 2015 model, they will receive $1,000 bonus cash toward the purchase of the vehicle.
Customers must use the same Dodge dealership for both transactions, lease through Chrysler Capital and follow program rules for eligibility. Customers interested in this offer should see their Dodge dealer for program terms and conditions and further information.
In addition to revealing the 2015 Dodge Charger and 2015 Dodge Challenger this week at the New York Auto Show (NYAS), the brand has created a “Dodge 2015 Experience,” which provides consumers a unique browser-based 360-degree sneak preview of the new vehicles before they are available in dealer showrooms.
Dodge enthusiasts attending the New York Auto Show, and those visiting Dodge dealerships afterwards, will have the opportunity to check out the “Dodge 2015 Experience” on iPads programmed with 2015 Charger and Challenger photos, videos and 360-degree exterior and interior views.
They will also get the first peek at the upcoming three-dimensional augmented reality App coming in May. The App will allow consumers to experience the 2015 vehicles through their own tablets or mobile devices. Users can change the vehicle color and wheels, take 360-degree tours of the inside and outside of the new vehicles and drive their Chargers or Challengers on a virtual track.
About Dodge Brand
The Dodge brand is tearing into its centennial year with a keen eye focused on the future and a desire to create vehicles customers want to drive and are proud to park in their driveways. With 100 years of history, Dodge is building on the technological advancements of the ’30s and ’40s, design evolution of the ’50s, the racing heritage of the ’60s, the horsepower of the ’70s, the efficiency of the ’80s and unbelievable styling of the ’90s as it paves the road to its future. New for 2014, Dodge is kind of a big deal with its new 2014 Dodge Durango with a new eight-speed transmission that delivers up to 25 miles per gallon (mpg) on the highway, a new 8.4-inch Uconnect infotainment center and best-in-class power, towing and driving range, in addition to its class-exclusive technology. The new Durango joins a stable that includes the new 2014 Dodge Dart, with its breakthrough 2.4-liter 184-horsepower Tigershark engine, and the celebrated 2014 Dodge Avenger. Both earned 2014 Top Safety Pick status from the Insurance Institute for Highway Safety (IIHS). Also new for 2014, Dodge is bringing back the legendary throwback Shaker hood and offering special 100th anniversary editions of the Charger and Challenger with unique exteriors and interiors to celebrate the centennial. Completing the 2014 Dodge lineup are the Journey with its new Crossroad model and the 30th Anniversary Grand Caravan. The Dodge lineup features five vehicles with best-in-class power, seven vehicles that deliver 25 mpg or higher, three vehicles that deliver 31 mpg or higher and three vehicles that offer seating for seven.