Volkswagen wins the (automotive) Super Bowl commercial contest

Speaking of the Super bowl, out of a dozen automotive-themed commercials, Volkswagen has apparently taken the cake according to post-game surveys. The Darth-Vader character is frustrated that The Force (which USA Today this morning characterized as “magic” – they obviously had no background in the movie series) doesn’t work for him… until the VW Passat starts at his command.

Cute kid, nice looking car (except for the giant-sized logo). Unfortunately it’s not a drivers car at all, since VW gave us ye olde twist beam technology to keep the cost down.