Honda - Acura

Prior Blog Posts by Date

News about Honda and Acura worldwide. S2000 topics are separate from this, in their own blog category.

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Wednesday, August 13, 2008  

 Did Best Car Magazine capture the next S2000? No!
 

Best Car Magazine in Japan snapped two spy pictures of a clay or fiberglass model of a small sports car outside of Honda's R&D headquarters in Japan. It was apparently being hauled in on a pallet when somebody got lucky and snapped a photo (remember that in Japan, nearly every cell phone has a reasonably high resolution camera built in).

Best Car speculates that this is next S2000. The yellow car is their own prediction of styling, the gray car in the photographs is the actual model that was found. You'll notice the two are entirely different...!

A picture named 2_best-car-s2000.jpgA picture named 1_best-car-s2000.jpg

Our opinion: this is NOT AN S2000.

First, lets get it straight what a model like this would be used for. Designers create many alternative styling exercises during the creation of a new model. Some make it into clay, some go further and make it into a fiberglass stage. Often, several models are compared against each other in specially prepared rooms, where stylists, product managers, or executives can compare them against each other. Sometimes the company will bring together potential customers as a "focus group" to make methodical comparisons of their impressions - however those groups are held off-campus to keep assumptions or distractions to a minimum. The attendees usually don't even know which company they are speaking to.

And, these types of things are done years before production.

Now lets look at the photos above.

Note the extra small 4-bolt wheels... while these wouldn't be part of an S2000, remember that the models are just "bucks" - either solid clay or hollow fiberglass inside. Obviously no running gear. So those wheels are just for convenience at this point. Before decisions are made, a final set would be added. 

Then there are the headlights. These are merely the fancy of a stylist... having no possibility of production due to their placement. That tells us that the stylists are looking for styling themes... not production fact.

Then there is the front overhang - which with the very short length of the engine compartment tells us that this is a front wheel drive car with a transverse engine. It is most certainly not a front-mid engine design, where the engine is placed behind the front axle centerline.

So, all together now: this is NOT AN S2000.

It is something... perhaps a model that the earlier OSM concept represented. But, it is NOT AN S2000.


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Friday, August 01, 2008  

 Honda S2000 sales yields worst month in production history
 

2001 S2000s Hondas were sold in the month of July, a time when sales for the year should be peaking. Instead, the S2000 has suffered it's worst month in production history. How much longer can this go on? A local dealer just sold it's CR for 30k even... apparently the CR model didn't help sales at all.

What's wrong here? This is a reasonably economical car to own and it's a blast to drive. Are drivers so spoiled by luxury touches that they don't want a pure sports car anymore?

A picture named s2000_2008-07.jpg


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Wednesday, July 16, 2008  

 Weird Ad Wednesday: Honda Nudist Ballonists
 

What comment could we possibly make about this ad?


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Monday, July 14, 2008  

 What is the Honda OSM Concept?
 

This is Honda's official drawing of the OSM concept car they will introduce next week at the 2008 British International Motor Show . Web speculation abounds as to what this is - either a hybrid FWD sports car or an S2000 replacement - or both? Very limited statements by Honda seem to confirm that it is not an S2000 replacement but no further details are being made available now.

A picture named honda_osm-concept.jpg

Looking at the drawing, we can see follow-on elements from the S2000, but it's also clear that this is a FWD car. Note the long front overhang and the minimal distance between the front wheels and doors - clearly not a front/mid engine platform. Note that Honda announced a few weeks ago that there would be several new hybrids coming soon and undoubtedly t his is one of them.

Stay tuned next week for official news of the OSM.


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Friday, July 11, 2008  

 Acura releases preview image of the 2009 TL
 

One word: horrible. 

A picture named 2009-tl-preview.jpg

I wonder if the grill could be painted body color... or perhaps the best color for the entire car would be silver so that it would be less offensive...

Yes:

  • it will be competent.
  • it will have SH-AWD with the great torque-vectoring rear differential
  • Acura has the best seats in the business.

But do you want this ugly thing parked in front of your house? Has Acura lost it's mind?


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