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Price shock on the new 2013 Z!

by DrivingEnthusiast

2009 Nissan 370ZWe recently visited a Nissan dealership to look over a GT-R tensioner for our supercharged G. We’d hoped for a stronger part but found it was identical. We then walked thru the dealership where we encountered a 2013 370Z and got a bad case of sticker shock. Their fully loaded 2013 touring model with navigation – but not leather – was well over 42,000 US dollars! Very sharp, with a white exterior and gray interior… but we had to wonder if this price is competitive in this marketplace. Unfortunately, we don’t believe it is. And then there is the Nismo Z, starting at 43,020. You can buy a track-prepared Camaro or Boss Mustang for that same price.

That said, we appreciate the modern suspension and light weight of the Z, and have enjoyed driving many of them in ways not possible with the much larger and heavier ponycars. The Z is a true sports car, and not a sports coupe like the Camaro and Mustang. And the criteria is not just the seating configuration – it’s the overall weight, the CG, and the fr/rr weight balance. The Z is a true sports car on all counts.

But this has us thinking again about the next Z – likely due in two years. What is the target market that the new Z will be designed for? What is the right pricing for that market? What chassis (and therefore inherent costs) will it be built on? If it were to continue on the current path, the price/performance will again not be competitive with the new generation V-6 Mustang and Camaros coming in 2014.5 and 2016, nor the base model turbo 4s which could have curb weights just over 3200 pounds. And it won’t come close to those cars with their entry-level V-8s.

Or should the Z go down the same path as the Toyota 86? Based on the updated Infiniti G (Nissan FM) chassis, and featuring a supercharged or turbocharged version (because it would be too heavy otherwise) of the upcoming Nissan/Mercedes 2.5 liter engine, would it be competitive in that market? Could that be priced in the, say, 28,000 range as configured?

These are all questions that the Nissan product planners have undoubtedly been struggling with. It will be interesting to see the results of their studies.

Nissan Press Release follows:

Nissan Announces U.S. Pricing for 2013 370Z Coupe, 370Z Roadster and NISMO 370Z

FRANKLIN, Tenn. – Nissan North America, Inc. (NNA) today announced U.S. pricing for 370Z Coupe, 370Z Roadster and NISMO 370Z, which are on sale now at Nissan dealers nationwide. The iconic Nissan Z・ continues to offer legendary performance in a stunning package.

Enhancements for the new model year include a refreshed front fascia with vertical LED daytime running lights (except NISMO 370Z), a new 18-inch wheel design for 370Z Coupe and two exciting new colors – Magma Red and Midnight Blue. Sport Package-equipped models offer a new 19-inch wheel design, red-color brake calipers and Euro-tuned shock absorbers. The NISMO 370Z receives dark-finish 19-inch wheels, revised brake system components and an available Bose® Premium Audio Package.

Pricing and model details for the 2013 Nissan 370Z Coupe, 370Z Roadster and NISMO 370Z follow.

2013 Nissan 370Z Coupe The 2013 Nissan 370Z Coupe and 370Z Coupe Touring are available with a standard 332-horsepower 3.7-liter DOHC V6 engine and choice of 6-speed manual transmission with an available SynchroRev Match® synchronized Downshift Rev Matching system or a 7-speed automatic transmission with manual shift mode, paddle shifters and Downshift Rev Matching. Available technology features include an advanced Nissan Hard Drive Navigation System, RearView Monitor, Bluetooth・ Hands-free Phone System and standard Nissan Intelligent Key®.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2013 Nissan 370Z Coupe include:

370Z Coupe 6MT $33,120 USD
370Z Coupe 7AT $34,420 USD
370Z Coupe Touring 6MT $37,820 USD
370Z Coupe Touring 7AT $39,120 USD

 2013 Nissan 370Z Roadster The Nissan 370Z Roadster once again offers an unmatched balance of dynamic performance, sculptured styling, innovative technology and exceptional value – along with the exhilaration of pure open-air motoring.

The Z・ Roadster shares its engine, transmissions, suspension, platform and most major components with the popular hardtop model. The list of cutting edge technology includes the standard 332-horsepower 3.7-liter DOHC V6 engine with Variable Valve Event and Lift Control (VVEL), choice of 7-speed automatic transmission or close-ratio 6-speed manual with available SynchroRev Match® (370Z Touring only), refined 4-wheel independent suspension, 4-wheel vented disc brakes (with available Nissan Sport Brakes) and lightweight yet rigid body structure.

The 370Z Roadster’s roof was designed to provide a sleek silhouette matching the Z・’s stunning styling with the top up or down, while offering an easy, single-action open-close operation. The top also provides an enjoyable top-down experience with reduced wind turbulence and all-climate driver/passenger comfort.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2013 Nissan 370Z Roadster include:

370Z Roadster 7AT $41,470 USD
370Z Roadster Touring 6MT $44,170 USD
370Z Roadster Touring 7AT $45,470 USD

 2013 Nissan NISMO 370Z The dynamic Nissan NISMO 370Z once again caps off the 370Z lineup – offering 350 horsepower, racing-inspired exterior and interior styling, a specially tuned suspension and unique super-lightweight forged alloy wheels.

Enhancements for 2013 include a new premium Gun Metallic wheel color, new red finish caliper color, high-rigidity brake hoses, and use of R35 Special II brake fluid. A new Bose® Premium Audio Package with six speakers, in-dash 6CD changer, Bluetooth® Hands-Free Phone System, auto-dimming inside mirror, and HomeLink® Universal Transceiver is also added for 2013. One new exterior color is also offered, Magma Red.

The NISMO 370Z’s 3.7-liter DOHC V6 engine is matched with an exclusive H-configured exhaust system design, muffler tuning and optimized ECM (Engine Computer Module) control. Only one transmission is available, a close-ratio 6-speed manual transmission with standard SynchroRev Match®, which allows rev-matched heel-toe-like downshifting.

The NISMO 370Z also features a refined NISMO-tuned 4-wheel independent suspension with special springs and stabilizer bars, NISMO-branded strut tower brace for enhanced body rigidity and a pair of performance dampers to manage road-input vibrations.

Unique 5-spoke 19-inch RAYS forged aluminum-alloy wheels are mounted with Yokohama ADVAN Sport Y-rated high performance tires. Nissan Sport Brakes and a Viscous Limited-Slip Differential (VLSD) are also standard on the NISMO 370Z.

The 2013 NISMO 370Z offers a number of functional and fully integrated aerodynamic body pieces, including an extended front nose, integrated chin spoiler, special side sills, a unique rear bumper and functional rear spoiler. The interior includes NISMO logo seats with black and red fabric and red stitching, and aluminum trimmed pedals. A serialized plaque of authenticity is matched to each NISMO Z®, identifying its unique serial and model year designation.

The Manufacturer’s Suggested Retail Price* (MSRP) for the 2013 Nissan NISMO 370Z is:

370Z Coupe NISMO 6MT $43,020 USD

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